“The Naked Truth About Denim” pretty much sums up the story about Nudie Jeans Co. Living by quality and believing that denim is a second skin to some, Nudies create their jeans to intrigue denim connoisseurs around the globe. Founded in 1999 and being born in Gothenburg, the swedish denim company specializes in raw and prewashed denim. Integrating the brand with out her garments and accessories, 70% of the company’s revenue make up from their denim production. Just recently all Nudie denim are now made 100% organically in Europe. They stand by their belief and integrate tradition and passion in each piece. Grab yourself another set of skin today!