NEW BALANCE - THE HEART AND SOLE OF FLIMBY

Thursday Dec 20 2012

Filmed in Filmby, England, New Balance takes us on an inside look to one of their factories during the creation of the 577 "Farmer's Market" Pack. The video demonstrates New Balance's craft from the cutting of the leather to the placement of panels to the heating of the glue. The POV video perspective gives us a physical hands on view on how our favorite brand creates another masterpiece.

- Francis Santos

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