Helmut Lang "Taxi" Collection Available Now

Thursday Jul 19 2018

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NOW

Helmut Lang returns with the launch of its global "Taxi" initiative ($175-$255). In deference to Lang’s landmark 1998 advertising campaign, in which the Viennese designer became the first to ever advertise his brand on yellow taxis, the brand is issuing a series of referential tees and hoodies and crewnecks. Five distinct logos reference the initiative’s five major cities: New York, Paris, Hong Kong, Tokyo and London. The small capsule features the essential bodies donning bold “LIMITED EDITION TAXI” verbiage on the rear and a small “TAXI” print on the front. Purchase your favorite piece in-store and online today.

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