Feature'd Brand: Billionaire Boys Club

Thursday Sep 20 2012

Occupying a pretty good amount of space on our racks here at Feature, Billionaire Boys Club has been nothing but a success. Coined by music icon, Pharrell Williams and fashion designer, Nigo, the duo created BBC. The brand consists of numerous styles of apparel such as t-shirt, woven shirts, sweaters, and hats to name a few. The Bee Line is a component to the brand collaborating with fashion designer, Mark McNairy with more cut and sew and a target towards higher priced clientele. Creating a higher price point and producing a confined number of product, this creates a form of exclusivity for BBC. In late 2011, rapper, Jay-Z, became a partner with the luxury street brand. With Fashion Night Out wrapping up with a success, Pharell hosted the BBC party with a series of tee shirts exclusive for the event. Check them out below and check out our new fall collection at the shop today! [nggallery id=224]

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