Comme des Garcons was founded in Tokyo in 1969 by fashion designer Rei Kawakubo. Since its inception the brand has become a fashion powerhouse with multiple lines including Shirt, MAN, and Play. Comme des Garcons apparel lines are nicely complimented by their accessory collections and full fragrance line. In 2004 Dover Street Market was launched. This multi level store carries all things Comme alongside other high-profile designer lines. The most credible brands are asked to participate in the creation of their own shop-in-shop experiences.