G-Shock is a line of watches manufactured by Casio, designed to resist mechanical shock and vibration. Born at a time when watches were generally considered fragile instruments, G-SHOCK began as the dream of a young engineer, who wanted to create “a watch that doesn’t break, even when dropped.”  While they were primarily designed for sports, military and outdoors-oriented activities; G-shock watches have grown into a widely-recognizable fashion accessory. The label has teamed up with numerous artists, celebrities, and streetwear brands to further solidify their impact on fashion.