Although life-style brand Palm Angels was founded in 2015, this sophisticated, urban, unisex fashion line was 2 years in the making before it actually launched. The idea was birthed from a photography project by Moncler’s art director Francesco Ragazzi in which he photographed an “angel" on a skateboard. The subject was actually a long haired skater, skating to a back drop of palm trees, who’s golden locks caught just the right amount of light on a Venice Beach sunset to create a “halo” around his head and thus inspiring Palm Angels. The line would aim to capture the rugged grace of L.A. skate culture with a playful, nostalgic California aesthetic. Artistic photographic prints, gold-tone accents, provocative slogans, preppy tailoring and skater-inspired streetwear shapes all define the look.